13.1.13.2 HB6200 Developing and Managing Services 3 CR 4.5 ECTS Credits

Objectives:
The student will acquire skills to develop customised marketing in business and will know the special features of producing and using services as compared to the marketing of goods. The student will know the means of competition in marketing services and the ways to implement internal marketing and will be able to develop services. The student will also acquire skills to develop and manage services business based on a comprehensive marketing thinking.

Content:
Special Features in Producing and Using Services / Quality Concepts in Services / Special Features in Marketing Services / Developing Service Products / Internal Marketing / Developing Services as Business / Managing Services as Business

Method:
Lectures, assignment, examination

Semester:
Term 1