13.1.13.9 HB6207 Marketing Professional Services 2 CR 3 ECTS Credits

Objectives:
The student will know the characteristics of professional services, their buying process and special aspects of marketing. He/she will acquire basic skills for successful handling of marketing and purchasing of professional services.

Content:
Professional Services and Their Basic Qualities / Managing Professional Services / Customer-based Supply Chain Management / Developing Professional Services / Planning, Development, Implementation and Controlling of Professional Services / Buying Professional Services / Interaction Between Buyer and a Professional / Successful Operation of an Organisation of Professionals / Contacts with Organisations of Professionals

Method:
Lectures, assignment, company visits, examination

Prerequisites:
HB6200 Developing and Managing Services

Semester:
Term 2