13.1.13.8 HB6206 Developing and Managing International Business 2 CR3 ECTS Credits

Objectives:
The student will get familiar with the internationalisation of a company as a development and learning process. The student will know the different stages of internationalisation on both strategic and operational levels. He / she will acquire the basic skills needed in making and implementing decisions when developing internationalisation.

Content:
Internationalisation Strategies and Processes in Selected Target Markets / Developing International Business and Planning and Implementation of Various Activities / Operations Abroad / Global Marketing: Means of Competition and Operating Options

Method: Lectures, assignment, examination

Prerequisites:
HB3001 Internationalisation Case Seminar

Semester:
Term 1