13.1.13.18 HB6100 Strategic Marketing in International Markets 2 CR 3 ECTS Credits

Objectives:
The student will develop his/her strategic thinking and learn to apply strategies both to introducing products and to creating customer relations and developing customer relationships in international business-to-business markets.

Content:
Strategic Marketing Plan / Connection to Strategies at Company Level and to Competitive Advantage at Business Level / Growth Strategy and Degree of Adaptation to Target Markets and Key Accounts / Implementation of Marketing Strategies within Business-to-Business Context with Integrated Marketing Decisions

Method:
Lectures, exercise, examination