13.1.10.6 HB6104 Developing Customer Relationship 2 CR 3 ECTS Credits

Objectives:
The student will be able to create a development strategy for customer relationships on different customer groups. The student will be able to build a customer-based service system and use it in business processes. The student will be able to assess the long term value of the customer relationship.

Content:
Designing the Customer Relationship Programme / Communication Methods in Support of the Development of Customer Relationships / Research on Customer satisfaction and its Use / Service System and Customer Relationship Programme as Competitive Advantage

Method:
Lectures, assignments, examination

Prerequisites:
HB1604 Establishing Customer Relationship

Semester:
Term 2 and 4