13.1.10.17 HB7506 Trade Fair Project 2 CR 3 ECTS Credits

Objectives:
The student will participate in planning, executing and supervising a Trade Fair project with the client / partner organisation.

Content:
Trade Fairs – Commercial Objectives / Planning and Budgeting Trade Fair Project / Building Trade Fair Stand / Product Promotion at the Stand / Post-Sales Marketing / Costs and Benefits / Follow-Up