13.1.10.12 HB7501 Environmental Marketing 2 CR 3 ECTS Credits

Objectives:
The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing.

Content:
Concept of Environmental Marketing: Strategies, Objectives, Tools / Regulation and Ethical Norms Governing Environmental Marketing / Environmental Marketing Plan / Performance Measurement

Semester:
Term 3