12.3 e-BUSINESS AND DIGITAL MEDIA PROGRAMME SPRING 2005 AT KERAVA INSTITUTE

Studies in E-Business and Digital Media provide altogether 30 ECTS credits. The programme runs annually during the spring semester from January till May. (If the student wishes to do the Job Placement, the programme runs till June.) The six courses plus the Job Placement provide the student with a high level of competence in the field of Marketing, e-Business and Digital Media. Alongside with acquiring theoretical knowledge through the studies, the student has at the possibility to do a Job Placement in a local IT-firm (optional).


e-BUSINESS AND
DIGITAL MEDIA
20 CR
30 ECTS Credits
HT 7522
IT and New Media Culture in Finland

2 CR
3 ECTS Credits
 HT 7532
Building and Managing
Website

1 CR
1.5 ECTS Credits
 HT 6204
Integrated Marketing
Communication and
Brand Building
2 CR
3 ECTS Credits
HB 7520
Planning of e-Business:
Strategies and Processes
4 CR
6 ECTS Credits
 HT 6302
Digital Graphics

2 CR
3 ECTS Credits
 HT 7516
e-Commerce

4 CR
6 ECTS Credits
HT 7533
Project/Job Placement

5 CR
7.5 ECTS Credits

12.3.1   HT7522 IT and New Media Culture in Finland 2 CR 3 ECTS Credits
12.3.2   HT7532 Building and Managing Website 1 CR 1.5 ECTS Credits
12.3.3   HT6204 Integrated Marketing Communication and Brand Building 2 CR 3 ECTS Credits
12.3.4   HB7520 Planning e-Business: Strategies and Processes 4 CR 6 ECTS Credits
12.3.5   HT6302 Digital Graphics 2 CR 3 ECTS Credits
12.3.6   HT7516 e-Commerce 4 CR 6 ECTS Credits
12.3.7   HT7533 Project / Work Placement 5 CR 7.5 ECTS Credits

Subsections