12.3.3 MM 2203 Holiday Package Production 3 ECTS

Objectives and content
The student understands the features of holiday packages. The student analyzes their diverse components by terms of cost efficiency and attractiveness. He knows the holiday package market with its trends, clients and destinations. The student knows the nature of special know-how needed in the phases of the service production process as well as international agreements and liabilities between service producers. The student understands the importance of distribution channels and the role of information technology in producing, pricing, reserving and selling holiday packages.

Prerequisites
First year’s studies in the field successfully completed

Method
Lectures, group work, exam

Assessment
1 - 5

Term 3