12.3.4 MM 2100 Special Programmes and Experiences in Tourism 1.5 ECTS

Objectives and content
The student understands the role of memorable experiences as an important part of tourism. He is able to understand the different mechanisms of producing memorable experiences to customers. The student realizes the possibilities the local environment and culture provide in producing experiences. The student familiarizes himself with planning suitable themes of memorable experiences for different customer groups.

Prerequisites
First year’s studies in the field successfully completed

Method
Lectures, group work, exam

Assessment
1 - 5

Term 4