12.3.6 MY 7700 City Breaks and Short Stays 4.5 ECTS

Objectives and content
The student understands the needs of individual and group travellers. He knows how to combine different services in creating short stay/city packages. He is able to use selling arguments and marketing means effectively. The student knows how to make use of the latest information technology.

Prerequisites
Professional studies in the field

Method
Lectures, study visits, project work

Assessment
1 - 5

Term 4