10.3.1.3 MM2203 Holiday Package Production

Objectives and content:
The student understands the features of holiday packages. The student analyzes their diverse components by terms of cost efficiency and attractiveness. He knows the holiday package market with its trends, clients and destinations. The student knows the nature of special know-how needed in the phases of the service production process as well as international agreements and liabilities between service producers. The student understands the importance of distribution channels and the role of information technology in producing, pricing, reserving and selling holiday packages.

Prerequisites:
First year’s studies in the field successfully completed

Method:
Lectures, group work, exam

Assessment:
1-5

Term:
3

Credits:
3 ects