10.3.1 Courses offered in English

Business Tourism 3 ects MM2202
Cultural Tourism 4.5 ects MM2200
Holiday Package Production 3 ects MM2203
International HRM 3 ects HL7556
Integrated Marketing Communication and Brand Building 3 ects HL6204
Intercultural Communication, 3 ects
Working Life Project, 1-6 ects MP9000

Objectives and content:
The student understands the roles and needs of both buyers and sellers of business travel services. She / he also knows the contents of business travel management and agreements as well as the basics of organizing meetings and congresses. The student is able to take advantage of information technology in creating innovative services based on seller company’s own core competences and client’s special demands.

Prerequisites:
First year’s studies in the field successfully completed

Method:
Lectures, group work, exam

Assessment:
1-5

Term:
3

Credits:
3 ects

Objectives and Content:
The student deepens his / her knowledge on the interactive role between culture and tourism. The student recognises the different and cultural tourism attractions as well in Finland as abroad. He / she is aware of the role of local culture in developing tourism service. The student understands the importance of sustainable tourism from a cultural point of view.

Prerequisites:
None

Method:
Lectures, group work

Assessment:
1-5

Term :
3

Credits:
4.5 ects

Objectives and content:
The student understands the features of holiday packages. The student analyzes their diverse components by terms of cost efficiency and attractiveness. He knows the holiday package market with its trends, clients and destinations. The student knows the nature of special know-how needed in the phases of the service production process as well as international agreements and liabilities between service producers. The student understands the importance of distribution channels and the role of information technology in producing, pricing, reserving and selling holiday packages.

Prerequisites:
First year’s studies in the field successfully completed

Method:
Lectures, group work, exam

Assessment:
1-5

Term:
3

Credits:
3 ects

Objectives and content:
Student learns to work in multicultural organizations.
Student gets an overview on globalisation, ethics and cultural workplace diversity.
She / he understands the complexities and importance of the human resources management in an international context, focusing on expatriotism. To compare HRM-aspects between different cultures. Student learns to manage and coordinate international human resources activities regarding expatriotism.

Prerequisites:
none

Method:
Lectures, discussions & Written assignment

Term:
4

Assessment:
1-5

Credits:
3ects

Objectives and Content:
The student understands the concept of Integrated Marketing Communication and Brand Building, knows the marketing and brand building prosecces and the role of advertising, promotion and brand building in an organization´s Integrated Marketing Program.
The role of IMC and brand building in marketing, IMC-processes, developing, monitoring, evaluating and controlling Integrated Marketing Communication.

Prerequisites:
None

Method:
Lectures, exercise, exam

Assessment:
1-5

Term:
Period 4

Credits:
3.5 ects

Objectives and Content:
The student learns to plan, realise and evaluate working life projects in tourism / catering field.

Prerequisites:
Professional studies in the chosen field of study

Method:
Project work

Assessment:
pass / fail

Term:
4

Credits:
1-6 ects