10.3.1.5 HL6204 Integrated Marketing Communication and Brand Building

Objectives and Content:
The student understands the concept of Integrated Marketing Communication and Brand Building, knows the marketing and brand building prosecces and the role of advertising, promotion and brand building in an organization´s Integrated Marketing Program.
The role of IMC and brand building in marketing, IMC-processes, developing, monitoring, evaluating and controlling Integrated Marketing Communication.

Prerequisites:
None

Method:
Lectures, exercise, exam

Assessment:
1-5

Term:
Period 4

Credits:
3.5 ects