10.1.7.17 HB3510 Highlighting a Target Market / Latin America (3 ECTS Credits)

Objectives
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the Latin American market, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.

Content
Choosing Target Market / Carrying out Market Research / SWOT / Target Market

Method
Workshops, report

Prerequisites
HB3001 Internationalisation Case Seminar

Semester
Term 4