10 STUDIES IN SOCIAL SCIENCES, BUSINESS AND ADMINISTRATION

DEGREE PROGRAMMES

Business Management (in Finnish)
Degree Programme in Business Management BBA (in English in full)
Security Management (in Finnish)

The Degree is equivalent to BA (Hons) BSc (Hons)
Duration 3.5 – 4.5 years
210 ECTS Credits
Annual intake 735 students

Units Providing Studies in Business at Laurea

Laurea Leppävaara
Vanha maantie 9, FIN-02650 Espoo
Ms Leena Nieminen, Director, Social Sciences, Business and Administration
Tel +358 20 5787 400 Fax +358 20 5787 401
Email: leppavaara.info@laurea.fi
Ms Tyyri (Tia) Douthwaite, Head of International Activities
Tel. +358 20 5787 422 Fax +358 20 5787 401
Email: tyyri.douthwaite@laurea.fi
In English: Degree Programme in Business Management (Specialisation in International Business to Business Marketing).

Laurea Hyvinkää
Uudenmaankatu 22, FIN-05800 Hyvinkää
Mr Raimo Korhonen, Director, Social Sciences, Business and Administration
Tel. +358 20 5787 701 Fax +358 20 5787 740
Email: hyvinkaa.info@laurea.fi
Ms Tanja Korteharju, Coordinator, International Activities
Tel. +358 20 5787 703 Fax +358 20 5787 740
Email: tanja.korteharju@laurea.fi
In English: Degree Programme in Business Management (Specialisation in Services and Customer Relationship Management).

Degree Programmes in Business Management in Finnish are also provided at:
Laurea Kerava
Keskikatu 3 a, FIN-04200 Kerava
Contact person: Ms Mari Syrjäpalo
Tel. +358 20 5787 913 Fax +358 20 5787 775
Email: mari.syrjapalo@laurea.fi

Laurea Lohja
Nummentie 6, FIN-08100 Lohja
Contact Person: Ms Ritva Hautala
Tel. +358 20 5787 804 Fax +358 20 5787 801
Email: ritva.hautala@laurea.fi

A Degree Programme of Security Management in Finnish is provided at:
Laurea Leppävaara
Vanha maantie 9, FIN-02650 Espoo
Contact Person: Ms Maarit Fränti, Academic Director
Tel. +358 20 5787 880 Fax +358 20 5787 401
Email: maarit.franti@laurea.fi

10.1 DEGREE PROGRAMME IN BUSINESS MANAGEMENT (210 ECTS Credits)

OBJECTIVES
The Programme offers the student a path of development towards being a professional with competencies in planning, operating and developing business operations both domestically and internationally in a changing operating environment. Entrepreneurial and supervisory skills are essential areas of focus for the students, who will be capable of contributing to company development throughout the firm’s life cycle.

The student develops valuable skills through experience in our learning approaches, an ability to work independently and in teams, and to effectively take initiative. The students will be able to draw upon these assets in their future career activities.

PROFESSIONAL DEVELOPMENT

Professional development takes place in stages through the sequence of Basic Studies, Professional Studies and the chosen Area of Specialisation. During the Specialisation Studies and the Thesis, the student further expands on the required skills and is in a position to establish a specific career profile.

The Basic Studies and the Professional Studies consist of larger Study Entities covering specific areas. These
larger Study Entities are then broken into a number of Courses. In the Programme, the most meaningful learning methods and learning environments are applied to achieve the desired results.

The guiding principle is that Year One covers, in particular, the initial phases of the organisation, whereas Years Two and Three emphasise change and development in the organisation.

During the first year of study the student acquires skills as a performer in varied types of organisations.

During the second year of study the student acquires skills to analyse and plan functions of varied types of organisations, thus moving on from mastering individual tasks to more overall understanding of the operations of the organisation.

During the third year of study the student acquires skills that relate to tasks and situations requiring ability to face change, to promote change, to influence change and to develop operations. The second Job Placement and the Thesis further lend themselves to reach these goals.

10.1.1   STRUCTURE
10.1.2   LANGUAGE STUDIES
10.1.2.1   HB70 Courses
10.1.2.2   Remedial Courses
10.1.2.3   HB7102 Remedial Course in Swedish (1.5 ECTS Credits)
10.1.2.4   HB7103 Remedial Course in English (1.5 ECTS Credits)
10.1.3   DEGREE PROGRAMME IN BUSINESS MANAGEMENT STUDY ENTITIES AND COURSES
10.1.3.1   HB1000 Introduction to Polytechnic Studies (3 ECTS Credits)
10.1.3.2   HB1001 Professional Skills Information Technology (1.5 ECTS Credits)
10.1.3.3   HB1002 Professional Skills Introduction to Statistical Methods (1.5 ECTS Credits)
10.1.3.4   HB1003 Professional Skills Communication (1.5 ECTS Credits)
10.1.3.5   HB1004 Professional Skills Project Work (1.5 ECTS Credits)
10.1.3.6   HB1005 Adapting to Change in the Professional World (4.5 ECTS Credits)
10.1.3.7   HB1006 Professional Growth and Self-Evaluation (1.5 ECTS Credits)
10.1.4   HB15 ENTREPRENEURSHIP (21 ECTS Credits)
10.1.4.1   COMPULSORY STUDIES
10.1.4.2   HB1500 Basic Principles in Business (9 ECTS Credits)
10.1.4.3   HB1501 From Idea to Business Plan (3 ECTS Credits)
10.1.4.4   HB1502 Business Mathematics (3 ECTS Credits)
10.1.4.5   HB1503 Företagskommunikation (3 ECTS Credits)
10.1.4.6   HB1504 Corporate English (3 ECTS Credits)
10.1.5   HB16 and HB20 BUSINESS PROCESSES (25.5 – 42 ECTS Credits)
10.1.5.1   COMPULSORY STUDIES
10.1.5.2   HB1600 Process Approach in Business (4.5 ECTS Credits)
10.1.5.3   HB1601 Information Technology as a Tool (3 ECTS Credits)
10.1.5.4   HB1602 Working in Simulated Business (3 ECTS Credits)
10.1.5.5   HB1603 Customer Driven Product Development (3 ECTS Credits)
10.1.5.6   HB1604 Establishing Customer Relationship (3 ECTS Credits)
10.1.5.7   HB1605 Business Logistics (3 ECTS Credits)
10.1.5.8   HB2000 Att sälja och förhandla på svenska (3 ECTS Credits)
10.1.5.9   HB2001 Meeting and Negotiation Skills (3 ECTS Credits)
10.1.5.10   OPTIONAL STUDIES
10.1.5.11   HB2500 Graphic Design (3 ECTS Credits)
10.1.5.12   HB2501 Design Management (3 ECTS Credits)
10.1.5.13   HB2502 Som värd och gäst (1.5 ECTS Credits)
10.1.5.14   HB2503 Clients, Values and Life-styles (3 ECTS Credits)
10.1.5.15   HB2504 Development of Processes (6 ECTS Credits)
10.1.6   HB40 EXPERTISE AND LEADERSHIP (3 – 16.5 ECTS Credits)
10.1.6.1   COMPULSORY STUDIES
10.1.6.2   HB4000 Human Resources Management (3 ECTS Credits)
10.1.6.3   OPTIONAL STUDIES
10.1.6.4   HB4500 Leadership and Supervisory Skills (3 ECTS Credits)
10.1.6.5   HB4501 Employment Relations and Legislation (3 ECTS Credits)
10.1.6.6   HB4502 Att söka arbete (1.5 ECTS Credits)
10.1.6.7   HB4503 Consultative Work Methods (3 ECTS Credits)
10.1.6.8   HB4504 Self-knowledge and Interaction (3 ECTS Credits)
10.1.7   HB30 ONE WORLD – MANY MARKETS (16.5 – 46.5 ECTS Credits)
10.1.7.1   COMPULSORY STUDIES
10.1.7.2   HB3000 Principles of Economics (4.5 ECTS Credits)
10.1.7.3   HB3001 Internationalisation Case Seminar (4.5 ECTS Credits)
10.1.7.4   HB3002 Cultural Crossings (4.5 ECTS Credits)
10.1.7.5   HB3003 Network Economy and Electronic Business (3 ECTS Credits)
10.1.7.6   OPTIONAL STUDIES
10.1.7.7   HB3500 Global Economy (4.5 ECTS Credits)
10.1.7.8   HB3501 Global Economy – English Workshop (1.5 ECTS Credits) – in supplement of Course HB3500
10.1.7.9   HB3502 Legal Environment (3 ECTS Credits)
10.1.7.10   HB3503 Highlighting a Target Market (3 ECTS Credits)
10.1.7.11   HB3504 Finnish Society (3 ECTS Credits)
10.1.7.12   HB3505 American Culture and Business Environment (3 ECTS Credits)
10.1.7.13   HB3506 International Business Operations (3 ECTS Credits)
10.1.7.14   HB3507 Studieresa (1.5 ECTS Credits)
10.1.7.15   HB3508 Excursion Abroad (1.5 ECTS Credits)
10.1.7.16   HB3509 Highlighting a Target Market / Asia (3 ECTS Credits)
10.1.7.17   HB3510 Highlighting a Target Market / Latin America (3 ECTS Credits)
10.1.8   HB50 DEVELOPING BUSINESS OPERATIONS AND MANAGING CHANGE (4.5 – 30 ECTS Credits)
10.1.8.1   COMPULSORY STUDIES
10.1.8.2   HB5000 From Strategies To Practice (4.5 ECTS Credits)
10.1.8.3   OPTIONAL STUDIES
10.1.8.4   HB5500 Development Project (3 - 6 ECTS Credits
10.1.8.5   HB5501 Aktuellt i ekonomi (1.5 ECTS Credits)
10.1.8.6   HB5502 The Changing World (1.5 ECTS Credits)
10.1.8.7   HB5503 Intern och extern kommunikation (1.5 ECTS Credits)
10.1.8.8   HB5504 Internal and External Communication (1.5 ECTS Credits)
10.1.8.9   HB5505 Marketing Research (4.5 ECTS Credits)
10.1.8.10   HB5507 Finance (3 ECTS Credits)
10.1.8.11   HB5508 Innovation in an Organisation (4.5 ECTS)
10.1.8.12   HB5509 Quality Management (4.5 ECTS Credits)
10.1.8.13   HB5510 Creative Solutions (3 ECTS)
10.1.9   AREA OF SPECIALISATION IN LEPPÄVAARA
10.1.10   HB61 INTERNATIONAL BUSINESS - TO - BUSINESS MARKETING (30 – 65 ECTS Credits)
10.1.10.1   COMPULSORY STUDIES
10.1.10.2   HB6100 Strategic Marketing in International Markets (3 ECTS Credits)
10.1.10.3   HB6101 Assessing and Developing International Customer Processes (6 ECTS Credits)
10.1.10.4   HB6102 Project Management (3 ECTS Credits)
10.1.10.5   HB6103 Research Methods Supporting Business-to-Business Marketing (3 ECTS Credits)
10.1.10.6    HB6104 Developing Customer Relationship (3 ECTS Credits)
10.1.10.7   HB6105 Business-to-Business Marketing Communication (3 ECTS Credits)
10.1.10.8   HB6106 Sales Negotiations (3 ECTS Credits)
10.1.10.9   HB6107 Successful Sales Practices (6 ECTS Credits)
10.1.10.10   OPTIONAL STUDIES
10.1.10.11   HB7500 Supply Chain Management, Organisational Buying Process and Delivery Chain Management (6 ECTS Credits
10.1.10.12   HB7501 Environmental Marketing (3 ECTS Credits)
10.1.10.13   HB7502 Desktop and Publishing Programmes (3 ECTS Credits)
10.1.10.14   HB7503 Balanced Scorecard (3 ECTS Credits)
10.1.10.15   HB7504 Brand Management (3 ECTS Credits)
10.1.10.16   HB7505 International Advertising (3 ECTS Credits)
10.1.10.17   HB7506 Trade Fair Project (3 ECTS Credits)
10.1.10.18   HB3501 Highlighting Target Market (3 ECTS Credits)
10.1.10.19   HB7507 Russia as Target Market (3 ECTS Credits)
10.1.10.20   HB7508 Baltic Countries as Target Market (3 ECTS Credits)
10.1.10.21   HB7522 Network Power (3 ECTS Credits)
10.1.10.22   HB7517 Improving Customer Process Profitability (3 ECTS Credits)
10.1.11   MANAGING INTERNATIONAL RISKS AND FINANCE (EU-MIRF) (0 – 21 ECTS Credits)
10.1.11.1   HB7509 Managing International Risks in Marketing (3 ECTS Credits)
10.1.11.2   HB7510 Managing International Risks in Human Resource Management (3 ECTS Credits)
10.1.11.3   HB7511 Managing International Risks in Finance (3 ECTS Credits)
10.1.11.4   HB7512 Managing International Risks in IT Systems and Business Activities (3 ECTS Credits)
10.1.11.5   HB7513 Managing Risks in International Operating Environment (3 ECTS Credits)
10.1.11.6   HB7514 Case - study (3 - 6 ECTS Credits)
10.1.12   BUSINESS INFORMATION SYSTEMS INNOVATION AND NETWORKS - FALL 2005 LEPPÄVAARA
10.1.12.1   HB2504 Development of Processes (6 ECTS Credits)
10.1.12.2   HB3003 Network Economy and Electronic Business (3 ECTS Credits)
10.1.12.3   HB4503 Consultative Work Methods (3 ECTS Credits)
10.1.12.4   HB5508 Innovation in an Organisation (4.5 ECTS)
10.1.12.5   HB5509 Quality Management (4.5 ECTS Credits)
10.1.12.6   HB5510 Creative Solutions (3 ECTS)
10.1.13   BUSINESS INFORMATION SYSTEMS INFORMATION AND KNOWLEDGE MANAGEMENT - SPRING 2006 LEPPÄVAARA
10.1.13.1   OPTIONAL STUDIES
10.1.13.2   HT7523 Basics of Knowledge Management (4.5 ECTS Credits)
10.1.13.3   HT7524 Organisational Learning (6 ECTS Credits)
10.1.13.4   HT7525 Developing Process for Information Security (4.5 ECTS Credits)
10.1.13.5   HT7526 Information Networking (4.5 ECTS Credits)
10.1.13.6   HT7527 Information Technologies in Information and Knowledge Management (6 ECTS Credits)
10.1.13.7   HT7528 Project Work (4.5 ECTS Credits)
10.1.14   AREA OF SPECIALISATION IN HYVINKÄÄ
10.1.15   HB62 SERVICES AND CUSTOMER RELATIONSHIP MANAGEMENT (31.5 – 61.5 ECTS Credits)
10.1.15.1   COMPULSORY STUDIES
10.1.15.2   HB6200 Developing and Managing Services (4.5 ECTS Credits)
10.1.15.3   HB6201 Customer Relationship Marketing (3 ECTS Credits)
10.1.15.4   HB6202 Customer Analysis and Customer Research (3 ECTS Credits)
10.1.15.5   HB6203 Management and Use of Customer Information (3 ECTS Credits)
10.1.15.6   HB6204 Integrated Marketing Communication and Brand Building (3 ECTS Credits)
10.1.15.7   HB6205 Managing Business-to-Business and Industrial Services (3 ECTS Credits)
10.1.15.8   HB6206 Developing and Managing International Business (3 ECTS Credits)
10.1.15.9   HB6207 Marketing Professional Services (3 ECTS Credits)
10.1.15.10   HB6208 Developing e-Services (3 ECTS Credits)
10.1.15.11   HB6209 Marketing Research and Methods (3 ECTS Credits)
10.1.15.12   OPTIONAL STUDIES
10.1.15.13   HB7521 International Marketing (3 ECTS Credits)
10.1.15.14   HB7515 Practical Procedures in Foreign Trade (3 ECTS Credits)
10.1.15.15   HB7516 Personal Selling (3 ECTS Credits)
10.1.15.16   HB7517 Improving Customer Processes Profitability (3 ECTS Credits)
10.1.15.17   HB7504 Brand Management (3 ECTS Credits)
10.1.15.18   HB6100 Strategic Marketing in International Markets (3 ECTS Credits)
10.1.15.19   HB7518 Company Networking (3 ECTS Credits)
10.1.15.20   HB7519 Judicial Framework and Norms of Marketing (3 ECTS Credits)
10.1.15.21   HB7520 Planning of e-Business: Strategies and Processes (6 ECTS Credits)
10.1.16   HB8 Thesis (15 ECTS Credits)
10.1.16.1   HB8000 THESIS (15 ECTS Credits)
10.1.17   HB9 Job Placement (24 – 36 ECTS Credits)
10.1.17.1   HB9000 Job Placement I (12 - 18 ECTS Credits)
10.1.17.2   HB9001 Job Placement II (12 - 18 ECTS Credits)

Subsections