Opinto-opas
2005
Study guide
2005
Opinto-opas · Laurea – opinto-opas 2005–2006
10.1.10.12 HB7501 Environmental Marketing (3 ECTS Credits)
Study guide · Laurea – Study Guide 2005–2006
10.1.10.12 HB7501 Environmental Marketing (3 ECTS Credits)
Laurea – Study Guide 2005–2006
10.1.10.12 HB7501 Environmental Marketing (3 ECTS Credits)
Objectives
The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing.
Content
Concept of Environmental Marketing: Strategies, Objectives, Tools / Regulation and Ethical Norms Governing Environmental Marketing / Environmental Marketing Plan / Performance Measurement
Semester
Term 3
The student will understand the concept of environmental marketing and will be able to utilise the environmental development work by the organisation as a tool in the customer process. He/she will be able to draw an environmental marketing plan and measure performance in environmental marketing.
Content
Concept of Environmental Marketing: Strategies, Objectives, Tools / Regulation and Ethical Norms Governing Environmental Marketing / Environmental Marketing Plan / Performance Measurement
Semester
Term 3