10.1.10.2 HB6100 Strategic Marketing in International Markets (3 ECTS Credits)

Objectives
The student will develop his/her strategic thinking and learn to apply strategies both to introducing products and to creating customer relations and developing customer relationships in international business-to-business markets.

Content
Strategic Marketing Plan / Connection to Strategies at Company Level and to Competitive Advantage at Business Level / Growth Strategy and Degree of Adaptation to Target Markets and Key Accounts / Implementation of Marketing Strategies within Business-to-Business Context with Integrated Marketing Decisions

Method
Lectures, exercises, examination

Semester
Term 2 and 4