Opinto-opas
2005
Study guide
2005
Opinto-opas · Laurea – opinto-opas 2005–2006
10.1.10.16 HB7505 International Advertising (3 ECTS Credits)
Study guide · Laurea – Study Guide 2005–2006
10.1.10.16 HB7505 International Advertising (3 ECTS Credits)
Laurea – Study Guide 2005–2006
10.1.10.16 HB7505 International Advertising (3 ECTS Credits)
Objectives
The student will deepen his/her understanding of advertising in international b-to-b markets. He/she will be able to plan and execute an advertising campaign and to assess the success of a campaign.
Content
Advertising in B-to-B markets / Objectives, Channels, Costs / Supranational vs Cultural Sensitive Advertising / Competition and Profile-Build-Up / Selecting Advertising Agency (global vs local) / Assignment / Co-operation / Follow-Up
Semester
Term 2 and 4
The student will deepen his/her understanding of advertising in international b-to-b markets. He/she will be able to plan and execute an advertising campaign and to assess the success of a campaign.
Content
Advertising in B-to-B markets / Objectives, Channels, Costs / Supranational vs Cultural Sensitive Advertising / Competition and Profile-Build-Up / Selecting Advertising Agency (global vs local) / Assignment / Co-operation / Follow-Up
Semester
Term 2 and 4