Opinto-opas
2005
Study guide
2005
Opinto-opas · Laurea – opinto-opas 2005–2006
10.1.10.5 HB6103 Research Methods Supporting Business-to-Business Marketing (3 ECTS Credits)
Study guide · Laurea – Study Guide 2005–2006
10.1.10.5 HB6103 Research Methods Supporting Business-to-Business Marketing (3 ECTS Credits)
Laurea – Study Guide 2005–2006
10.1.10.5 HB6103 Research Methods Supporting Business-to-Business Marketing (3 ECTS Credits)
Objectives
The student will become familiar with different qualitative research methods and the possibilities and restrictions related to different methods. The student will deepen his/her knowledge of one particular research method and use it in research related to b-to-b marketing.
Content
Defining and Narrowing Research Problem / Selecting Sources of Information / Qualitative Research Methods and Their Utilisation / Research Practices
Semester
Term 1
The student will become familiar with different qualitative research methods and the possibilities and restrictions related to different methods. The student will deepen his/her knowledge of one particular research method and use it in research related to b-to-b marketing.
Content
Defining and Narrowing Research Problem / Selecting Sources of Information / Qualitative Research Methods and Their Utilisation / Research Practices
Semester
Term 1