7 STUDIES IN HOSPITALITY MANAGEMENT

Tourism, hotel and conference, catering, facility management and consumer services form a multifaceted sector within the service industry, comprising both private enterprises and the public sector. In line with the visions for the future, tourism and hotel business in particular are becoming areas of very intensive growth. Also small restaurants with a specialized service concept as well as other catering services, are predicted to form an expanding sector. Similar development is also expected in the facility management and welfare service sector in the future.

The main services within the tourism sector are hotel and conference services, together with bed and breakfast services offered by small companies. Services in rural areas, such as farmhouse holidays together with event management, adventurous travelling and environment friendly
tourism are also rapidly growing. Catering services are performed more and more by restaurant chains, but also by specialized small businesses. Catering services are also operated by the vast public sector and catering businesses. They operate catering services for day care centres for children, schools, in-company restaurants, hospitals, old peoples’ homes. Different types of service centres produce catering services to private households, for example with the elderly and disabled.

Facility management incorporates all services within real estates to form a wide, segmented field encompassing both the private and public sectors. Services within this field contain both integrated and specialized services. The public sector, organizations and enterprises provide consumer services.

Sales and guidance services for individual consumers and households are a growing field due to the fact that operating environments are becoming more internationalised and complex than before. Laurea Polytechnic is located in a very international area with the largest number of inhabitants in the southern part of Finland. The majority of multinational companies in Finland are located in this area and many other national companies in this region run international activities. The size and diversity of the population allows for different types of service strategies. The wide and versatile service production in a
strong competitive situation entails rapid changes in this field.

New service businesses operating in networks recruit people with a high level of knowledge and with thorough familiarity with the field. Expert duties comprise planning, developing, counselling and managerial
functions. Working life projects take place in consulting and development, product development and marketing, consumer research, human resources planning and staff training, and also within international projECTS together with companies operating in the field.

In Brief:

Laurea Polytechnic Degrees in Hotel and Restaurant Management, Service Management, and Tourism
- 3-4 years of full-time study
- 210 ECTS credits, altogether 70 ECTS credits delivered in English (annually during the spring semester terms 3 and 4, Jan-May)
- Annual intake ~ 150 students


7.1 Degree Programmes
Hotel and Restaurant Management

The emphasis is on managing, marketing and developing service processes of conferences and events, accommodation, and catering businesses (for both private and public sectors). The areas of specialization within this degree programme are hotel and conference services and catering services. Students of hotel and conference services are acquainted with hotel and conference services, event management, production, marketing, networking, product development, and business. Students of catering services learn to direct, manage, and develop operational processes for catering services. Skills are gained in overall service quality, providing the customer with personalised attention, product, processes, and environmental management. Students will also study modern-day catering operations and product development.

Service Management

The degree programme provides the students with skills that aim at managing various service processes successfully together with developing service and business management. The areas of specialization within this degree programme are consumer services and facility management.
Facility management students examine facility service processes, such as real estate services, cleaning and environmental services, management, marketing, and real estate operations. Students learn how to plan, manage, and develop service concepts and functions and buy services.
Students of consumer services are introduced to the necessary planning, developmental, advisory, and communications skills for work in the consumer services industry as well as skills in other customer service and expert positions. Studies focus on consumer behaviour, consumer values and attitudes, and social trends from the consumer’s and service provider’s point of view.

Tourism

The emphasis of studies is on the various services within the tourism sector together with business management. In focus are also city tourism, rural tourism, business tourism and cultural tourism. The student learns how to develop, market and implement tourism products. The degree programme provides the student with a good command of managing various service processes within the tourism industry and, in addition, developing service and business management.

Further information

Degree Programmes in Hotel and Restaurant Management and Service Management:

Laurea Leppävaara
Vanha maantie 9
FIN 02650 Espoo
For Contact: Ms. Sini Setälä
Tel +358 20 5787 473
Fax +358 20 5787 401
sini.setala@laurea.fi

Degree Programmes in Tourism & Service Management:

Laurea Järvenpää
Sibeliuksenväylä 55 A
FIN 04400 Järvenpää
For Contact: Ms. Päivi Ouallen
Tel + 358 20 5787 913
Fax +358 20 5787 775
paivi.ouallen@laurea.fi

7.2 Degree Programmes in Hotel and Restaurant Management and Service Management (Leppävaara)
Courses offered in English

* Social, Cultural, and Ecological Environment of the Consumer 3 ECTS MP4303
* Consumer Behaviour in Tourism 3 ECTS MP7109
* Marketing of Catering Services 3 ECTS
* International Meetings and Negotiations 3 ECTS GY7106
* Event Management 3 ECTS GY7405
* Intercultural Communication 3 ECTS GY7009
* Leadership and Organizational Theories 3 ECTS GY2502
* Multiculturalism in Working Life 3 ECTS GY7008
* Business Co-operation in Hotel and Conference Management 3 ECTS MP3501
* Marketing of Facility Services 3 ECTS MP5303
* Basics of Corporate Security in the Field of Facility Management 3 ECTS GY7407
* Marketing Research 3 ECTS GY7505
* Finnish Cuisine 3 ECTS MP6302
* Wine and Dine 3 ECTS MP 7500

7.2.1   MP4303 Social, Cultural, and Ecological Environment of the Consumer 3 ECTS
7.2.2   MP7109 Consumer Behaviour in Tourism
7.2.3   GY7106 International Meetings and Negotiations
7.2.4   GY7405 Event Management
7.2.5   GY7009 Intercultural Communication
7.2.6   GY2502 Leadership and Organizational Theories
7.2.7   GY7008 Multiculturalism in Working Life
7.2.8   MP3501 Business Co-operation in Hotel and Conference Management
7.2.9   MP5303 Marketing of Facility Services
7.2.10   GY7407 Basics of Corporate Security in the field of Facility Management
7.2.11   MP6302 Finnish Cuisine
7.2.12   MP7500 Wine and Dine
7.3 Degree Programmes in Tourism and Service Management (Järvenpää)
Courses offered in English

* Business Tourism 7,5 ECTS MM 2202
* Culinary Culture and Customs in Nutritional Services 4,5 ECTS MP 2101
* Experiences and Programme Services in Tourism 3 ECTS MM 2100
* Integrated Marketing Communication and Brand Building 3 ECTS HL6204
* International HRM 3 ECTS HL 7556
* Marketing Management 6 ECTS MY 2403
* Tourism of Finland and the Baltic Countries 1,5 ECTS MM 2007
* Wellness Tourism 3 ECTS MM2204
* Working Life Project, 1-6 ECTS MP9000

7.3.1   MM 2202 Business Tourism
7.3.2   MP 2101 Culinary tradition and customs in nutritional services
7.3.3   MM 2100 Experiences and Programme Services in Tourism
7.3.4   HL 6204 Integrated Marketing Communication and Brand Building
7.3.5   HL 7556 International HRM
7.3.6   MY 2403 Marketing management
7.3.7   MM 2007 Tourism of Finland and the Baltic countries
7.3.8   MM 2204 Wellness Tourism
7.3.9   MP 9000 Working Life Project

Subsections