7.2.2 MP7109 Consumer Behaviour in Tourism

Objectives and Content

The aim of studies is that students learn about consumption and consumer behaviour from the point of view of tourism. The course introduces the factors that affect consumer behaviour. Students become familiar with these economical, social, psychological, and cultural factors. Students learn the basic concepts of tourism and understand consumer behaviour in tourism.

Prerequisites
None

Method
Lessons, assignments

Assessment
Participation in the practice sessions, project work

Credits
3 ECTS