7.2.9 MP5303 Marketing of Facility Services

Objectives and Content

The students familiarize themselves with the principles and characteristics of the marketing of services. The students will acquire knowledge of the features that influence corporate decisions of purchases, the industrial buying process, and their effect on the marketing of services and the special features of corporate marketing.

Prerequisites
None

Method
Lessons, practice sessions

Assessment
Participation in the practice sessions, project work

Credits
3 ECTS