7.3.3 MM 2100 Experiences and Programme Services in Tourism

Objectives and Content

The students will understand the significance of experiences as an essential part and attraction of tourism. They will understand the different levels of experience tourism and production mechanism. Furthermore, the students will learn about the opportunities that the culture and environment offer for creating travelling experiences. The students will also become acquainted with the experiences and services offered by rural tourism.

The students will recognize the role of different programme services as a part of tourism and events. They will learn the security regulations of the programme services enterprises and acquaint themselves with planning and realization of experience themes for different customer groups.

Prerequisites
First year’s studies in the field successfully completed

Method
Participation in on-the-job training period at an programme services enterprise in Lapland in December.

Term
2

Assessment
pass/fail

Credits
3ECTS