10.1.7 HB30 ONE WORLD – MANY MARKETS (16.5 – 46.5 ECTS Credits)

HB3000
Principles of Economics

Compulsory
4.5 ECTS Credits
HB3001
Internationalisation Case Seminar

Compulsory
4.5 ECTS Credits
HB3002
Cultural Crossings

Compulsory
4. 5 ECTS Credits
HB3003
Network Economy and Electronic Business

Compulsory
3 ECTS Credits
HB3500
Global Economy

Optional
4.5 ECTS Credits
HB3501
Global Economy – English Workshop

Optional
1.5 ECTS Credits
HB3502
Legal Environment

Optional
3 ECTS Credits
HB3503
Highlighting a Target Market

Optional
3 ECTS Credits
HB3504
Finnish Society

Optional
3 ECTS Credits
HB3504
Finnish Society

Optional
3 ECTS Credits
HB3506
International Business Operations

Optional
3 ECTS Credits
HB3507
Studieresa

Valfri
1.5 ECTS Credits
HB3508
Excursion abroad

Optional
1.5 ECTS Credits
HB3509
Highlighting a Target Market / Asia

Optional
3 ECTS Credits
HB3510
Highlighting a Target Market / Latin America

Optional
3 ECTS Credits

Objectives

The student will learn the main structures and principles of operation in economic, judicial and
cultural environments. The student will understand the relationship between an organisation and
its operating environment and will be able to rationally discuss related matters. The student will
be able to monitor the development taking place in this operating environment and be able to
analyse the possibilities and restrictions caused by this development in relation to oneself and the
organisation. The student will be capable of influencing the operating requirements of an
organisation.
10.1.7.1 COMPULSORY STUDIES
10.1.7.2 HB3000 Principles of Economics (4.5 ECTS Credits)
Objectives
The student will understand the functioning of a national economy and the related cause-effect relations both at micro and macro level. The student will be able to recognise national and international factors influencing economic development. The student will understand the significance of the EU membership to national economies. The student will be able to follow and analyse economic development in relation to individuals, organisations and business areas.

Content
Basic Concepts / Demand and Supply / Resource Markets / Business Cycles / Inflation and Unemployment / Money and Currency Markets / Public Finance and Economic Policy / Economic Growth / Environment and Welfare

Method
Lectures, workshops, examination

Semester
Term 2 - 3
10.1.7.3 HB3001 Internationalisation Case Seminar (4.5 ECTS Credits)
Objectives
The student will understand the opportunities and threats existing in the international business environment. The student will know the basic decisions made in internationalisation processes and different areas of internationalisation.

Content
Exporting / Importing / Internationalisation / Internationalisation Process, Strategy, Modes of Operation / Problems Related to Internationalisation

Method
Lectures, seminars, assignment

Prerequisites
HB1600 Process Approach in Business

Semester
Term 1
10.1.7.4 HB3002 Cultural Crossings (4.5 ECTS Credits)
Objectives
The student will become familiar with the typical features in both the local culture and the major global cultures. The student will understand both the significance of cultural structures and how values, stereotypes and situations influence one’s action. The student will be able to communicate with people from different cultural and ethnic groups and to utilise his/her professional skills in different cultural environments.

Content
Typical Features in Both the Finnish Culture and the Major Global Cultures / Cultural Structure and Dimensions / How Does Culture Mould a Person? / Cross-Cultural Communication / Working in Multi-Cultural Groups / Professional Cross-Cultural Negotiations / Living in Another Culture

Method
Lectures, assignment, examination

Prerequisites
HB2001 Meeting and Negotiation Skills

Semester
Term 1 and 3
10.1.7.5 HB3003 Network Economy and Electronic Business (3 ECTS Credits)
Objectives
The student will form an understanding of network economy and electronic business. He/she will become familiar with main development trends and their impact on business. The student will understand the impact networking has on competitiveness and on transformation of the entire business.

Content
Technology Facilitating Change / Changing Economic Structures / Network Economy / Transformation Of Business Models / Development of Electronic Business

Method
Examination

Prerequisites
HB5000 From Strategies to Practice

Semester
Term 2
10.1.7.6 OPTIONAL STUDIES
10.1.7.7 HB3500 Global Economy (4.5 ECTS Credits)
Objectives
The student will be familiar with different regional economic areas, their features and with the different forms of international co-operation. He/she will become familiar with the European Union as an institution. The student will be able to acquire, analyse and use information in relation to an organisation. The student will understand the increasing significance of globalisation.

Content
Basic Theories of International Trade / World trade: Current Situation and Future Visions, Key Countries and Economic Areas / International Money and Currency Markets / International Capital Flows / International Economic Organisations / Globalisation / Regional Economic Integration

Method
Lectures, examination, assignment

Prerequisites
HB3000 Principles of Economics

Semester
Term 1 and 3
10.1.7.8 HB3501 Global Economy – English Workshop (1.5 ECTS Credits) – in supplement of Course HB3500
Objectives
The student will become familiar with media in English relating to international economics.

Content
Work based on the material package in English used in the course Global Economy together with the material from the lecturers of that course

Method
Workshops

Semester
Term 1
10.1.7.9 HB3502 Legal Environment (3 ECTS Credits)
Objectives
The student will know the structure of international law and private international law. The student will be familiar with the Community Law and understand the significance to European Union citizens and companies. The student will understand the legal problems concerning international co-operation. The student will learn to be aware of the legal risks and to seek for expert help.

Content
Most Essential Legal Systems / Structure of International Law and Private International Law / Legal Sources of Community Law and Their Relevance to Finnish National Law / The European Court of Justice / Competition Policy

Method
Lectures, case studies, examination

Prerequisites
HB1500 Basic Principles in Business

Semester
Term 2 and 4
10.1.7.10 HB3503 Highlighting a Target Market (3 ECTS Credits)
Objectives
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the target market selected, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.

Content
Choosing Target Market / Carrying out Market Research / SWOT / Target Market

Method
Workshops, report

Prerequisites
HB3001 Internationalisation Case Seminar

Semester
Not offered Academic Year 2005 – 2006
10.1.7.11 HB3504 Finnish Society (3 ECTS Credits)
Objectives
The student will become familiar with the main features and actors in the Finnish cultural, economic and political life. The student will deepen his/her knowledge about the Finnish society and way of life and the Finnish business environment.

Content
History / Political and Social Systems / Economy / Main Business Sectors / Culture

Method
Lectures, assignment, examination

Semester
Term 3
10.1.7.12 HB3505 American Culture and Business Environment (3 ECTS Credits)
Objectives
The student will be familiar with the major American values and their expression in everyday and business life. The student will recognise the differences in business procedures between the major subcultures of the United States. The Student will know the structure of the American society in terms of free enterprise and law enforcement.

Content
American Work Attitude / How to Communicate with Americans / Cultural Every-Day Values / Power Distance/Masculinity - Aggression / Individualism-Collectivism / Negotiations / Feedback / Teamwork / Time Consciousness / Job- Hunting / Resume /Job Interview / Customer Service

Method
Lectures, assignment, examination

Semester
Not offered Academic Year 2005-2006
10.1.7.13 HB3506 International Business Operations (3 ECTS Credits)
Objectives
The student will deepen his/her understanding of different types of operations in the international business environment. He or she will learn to assess the advantages and disadvantages of different operation modes in relation to the objectives of international business and to the target market. The student will be able to compile an integrated and reasonable internationalisation plan.

Content
Internationalisation as a Process

Method
Lectures, seminar, Internationalisation Plan

Prerequisites
HB3001 Internationalisation Case Seminar

Semester
Term 1 and 4
10.1.7.14 HB3507 Studieresa (1.5 ECTS Credits)
Mål
Att sätta sig in i teman som behandlar researrangemang gällande mässor och dylika tillställningar. Studeranden klarar sig i rese- arrangemang och dokumentation av affärsresor.

Innehåll
Reseplan, researrangemang, reseprogram, presentationsmaterial, kontakter, presentationer och tacktal, reserapport samt tackbrev. Att komma överens om praktiska arrangemang

Metod
Ett projektarbete
10.1.7.15 HB3508 Excursion Abroad (1.5 ECTS Credits)
Objectives
The students will plan , organise and carry out an excursion abroad taking into account the different international business environments.

Content
Preparation of an itinerary / making plans and travel arrangements / including arranging and making appointments / preparation of presentation material / competency in standard communications / making and giving of presentations and speeches in both a host and guest capacity / preparing travel reports / follow up good manners and related customs
10.1.7.16 HB3509 Highlighting a Target Market / Asia (3 ECTS Credits)
Objectives
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the Asian market, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.

Content
Choosing Target Market / Carrying out Market Research / SWOT / Target Market

Method
Workshops, report

Prerequisites
HB3001 Internationalisation Case Seminar

Semester
Term 3
10.1.7.17 HB3510 Highlighting a Target Market / Latin America (3 ECTS Credits)
Objectives
The student will become familiar with the typical features (political, economic, cultural, legal, commercial) of the Latin American market, especially in relation to an international career or business potential. The student will develop his/her skills in market analysis.

Content
Choosing Target Market / Carrying out Market Research / SWOT / Target Market

Method
Workshops, report

Prerequisites
HB3001 Internationalisation Case Seminar

Semester
Term 4

Subsections