10.1.10.6 HB6104 Developing Customer Relationship (3 ECTS Credits)

Objectives
The student will be able to create a development strategy for customer relationships on different customer groups. The student will be able to build a customer-based service system and use it in business processes. The student will be able to assess the long term value of the customer relationship.

Content
Designing the Customer Relationship Programme / Communication Methods in Support of the Development of Customer Relationships / Research on Customer satisfaction and its Use / Service System and Customer Relationship Programme as Competitive Advantage

Method
Lectures, assignments, examination

Prerequisites
HB1604 Establishing Customer Relationship

Semester
Term 2 and 4