Opinto-opas
2005
Study guide
2005
Opinto-opas · Laurea – opinto-opas 2005–2006
10.1.15.8 HB6206 Developing and Managing International Business (3 ECTS Credits)
Study guide · Laurea – Study Guide 2005–2006
10.1.15.8 HB6206 Developing and Managing International Business (3 ECTS Credits)
Laurea – Study Guide 2005–2006
10.1.15.8 HB6206 Developing and Managing International Business (3 ECTS Credits)
Objectives
The student will get familiar with the internationalisation of a company as a development and learning process. The student will know the different stages of internationalisation on both strategic and operational levels. He/she will acquire the basic skills needed in making and implementing decisions when developing internationalisation.
Content
Internationalisation Strategies and Processes in Selected Target Markets / Developing International Business and Planning and Implementation of Various Activities / Operations Abroad / Global Marketing: Means of Competition and Operating Options
Method
Lectures, assignment, examination
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Term 1
The student will get familiar with the internationalisation of a company as a development and learning process. The student will know the different stages of internationalisation on both strategic and operational levels. He/she will acquire the basic skills needed in making and implementing decisions when developing internationalisation.
Content
Internationalisation Strategies and Processes in Selected Target Markets / Developing International Business and Planning and Implementation of Various Activities / Operations Abroad / Global Marketing: Means of Competition and Operating Options
Method
Lectures, assignment, examination
Prerequisites
HB3001 Internationalisation Case Seminar
Semester
Term 1