10.1.15.20 HB7519 Judicial Framework and Norms of Marketing (3 ECTS Credits)

Objectives
The student will acquire skills to work judicially and ethically correctly in marketing and customer relations.

Content
Marketing Legislation and Rules and Guidelines of Marketing / International Norms of Marketing / Marketing Law, Agreements and Authorities / Ethical Norms of Marketing / Environmental Law

Method
Lectures, exercise, examination