10.1.15.7 HB6205 Managing Business-to-Business and Industrial Services (3 ECTS Credits)

Objectives
The student will know the special features of business-to-business business processes and areas of expertise within them. The student will have the skills to develop business processes and different operations especially from customer management point of view.

Content
”Business-to-business” Operations and Business Processes / B-to-B Marketing: Marketing Strategy and Marketing Plan / Customised Purchasing Co-operation and Product Group Management in Trade and Industry / Product and Service Strategy in an Enterprise / Developing a Service for Service Supplier / Product and Corporate Communication / Developing Industrial Services Business / Outsourcing services

It is recommended that the student deepens his/her knowledge by attending the following Optional Courses:
Doing Business in the Net
Event Marketing and Sponsoring

Method
Lectures, assignment, examination

Semester
Term 1