10.1.15.10 HB6208 Developing e-Services (3 ECTS Credits)

Objectives
The student will acquire a comprehensive view of the meaning and development of e-business for business operations. He/she will be able to evaluate and develop data systems and practices for e-business from a computing and marketing point of view. The student will have the basic knowledge of the principles of setting up a small-scale business site.

Content
Introduction to e-Business / Meaning of e-Business to Various Fields from Marketing Point of View / Possibilities of Developing e-Services: Advantages and Problems in both Business to-Business and Consumer Operations to Companies and Customers / Ideas, Aims and Roles of Customers, Sellers, Operators and IT Suppliers in Developing Electronic Services

Method
Lectures, assignment, examination

Prerequisites
HB6200 Developing and Managing Services

Semester
Term 2