10.1.15.13 HB7521 International Marketing (3 ECTS Credits)

Objectives
The student will understand the challenges of an international working environment to company’s marketing actions and will know how export marketing, international marketing and global marketing are executed plus the means of competition and media. The student will know how to successfully plan and implement international marketing in different operating environments.

Content
Export Marketing vs Global Marketing: International Environment and Its Effects on Marketing / Planning, Implementation and Follow-Up of International Marketing

Method
Lectures, assignment

Semester
Term 2