10.1.11.1 HB7509 Managing International Risks in Marketing (3 ECTS Credits)

Objectives
The student will be able to analyse risks and opportunities in international trade and reduce risks through planning of international marketing, strategic entry options and international operations in accordance with risk management principles and means.

Content
Exploration of Challenges in the International Operating Environment in View of Company Marketing Strategy and Internal Organisation / Ability to Use Market Information / Operational Performances and Marketing Decisions / Adapting Risk Management Process to Issues Explored

Semester
Term 3