10.1.8.2 HB5000 From Strategies To Practice (4.5 ECTS Credits)

Objectives
The student will form an understanding of the strategic management in the business operations and will understand the principles of strategic positioning and will know how to use the basic tools of strategic analysis. The student can formulate strategic objectives and relate them with strategy implementation and operative plans.

Content
The Basic Principles of Strategic Thinking and Dimensions of Strategic Management / Corporate Visions / Strategy Positioning / Key Dimensions of Strategic Management Process: Strategic Analysis, Strategy Formulation, Implementation and Control / The Importance of Extensive Strategic Analysis for Setting Realistic Strategic Objectives / Best Practices to Carry out External and Internal Strategic Analysis / Case: Analysis, Formulation and Implementation / Financial Analysis / The Implementation will combine Strategic Objectives with Action Plans and Budgets

Method
Lectures, case, examination

Prerequisites
HB1600 Process Approach in Business

Semester
Term 1