10.1.5.14 HB2503 Clients, Values and Life-styles (3 ECTS Credits)

Objectives
The student will become familiar with consumer behaviour based on behavioural science. The student will deepen his/her knowledge about the general development of the society and its effects on life-styles.

Content
Historical Development of Society / Buyers and Their Social and Psychological Profile / Buying Process / Organisational Buying Process

Method
Lectures, assignment, examination

Prerequisites
HB1500 Basic Principles in Business

Semester
Term 3