10.1.5.12 HB2501 Design Management (3 ECTS Credits)

Objectives
Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences.

Content
Design Management and Competitive Edge / Corporate Culture and Corporate Message / Identity, Profile and Image / Design Management-Process / Role of Product / Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image

Semester Term 3