10.1.5.5 HB1603 Customer Driven Product Development (3 ECTS Credits)

Objectives
The student will be able to make, by her/himself and as a member of a group, innovative product decisions, as well as decisions concerning other parameters of marketing together with the client.

Content
Competitiveness / Sourcing Customer Information / Product Development Process / Legal Issues - Legal Protection / Product Liability / Cost Accounting / Profitability Calculations / Estimation on Product Life Cycle / Testing / Test Marketing and Launching New Product / Environmental Thinking Based on Life-Cycle Concept / Legal Issues: Product Safety / Product Liability and Intellectual Property Rights

Method
Assignment, examination

Prerequisites
HB1501 From Idea to Business Plan
HB1604 Establishing Customer Relationship

Semester
Term 1 – 2