Opinto-opas
2003
Study guide
2003
Opinto-opas · Laurea – opinto-opas 2003–2004
10.1.11 AREA OF SPECIALISATION IN ESPOO
Study guide · Laurea – Study Guide 2003–2004
10.1.11 AREA OF SPECIALISATION IN ESPOO
Laurea – Study Guide 2003–2004
10.1.11 AREA OF SPECIALISATION IN ESPOO
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HB61 International Business- to- Business Marketing 20 - 44 CR, 30 – 65 ECTS Credits |
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HB6100 Strategic Marketing in International Markets Compulsory 2 CR 3 ECTS Credits |
HB6101 Assessing and Developing International Customer Processes Compulsory 4 CR 6 ECTS Credits |
HB6102 Project Management Compulsory 2 CR 3 ECTS Credits |
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HB6103 Research Methods Supporting Business-to-Business Marketing Compulsory 2 CR 3 ECTS Credits |
HB6104 Developing Customer Relationship Compulsory 2 CR 3 ECTS Credits |
HB6105 B-to-B Marketing Communication Compulsory 2 CR 3 ECTS Credits |
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HB6106 Sales Negotiations Compulsory 2 CR 3 ECTS Credits |
HB6107 Successful Sales Practices Compulsory 4 CR 6 ECTS Credits |
HB7500 Supply Chain Management Organisational Buying Process and Delivery Chain Management Optional 4 CR 6 ECTS Credits |
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HB7501 Environmental Marketing Optional 2 CR 3 ECTS Credits |
HB7502 Desktop and Publishing Programs Optional 2 CR 3 ECTS Credits |
HB7503 Balanced Scorecard Optional 2 CR 3 ECTS Credits |
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HB7504 Brand Management Optional 2 CR 3 ECTS Credits |
HB7505 International Advertising Optional 2 CR 3 ECTS Credits |
HB7506 Trade Fair Project Optional 2 CR 3 ECTS Credits |
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HB3503 Highlighting a Target Market Optional 2 CR 3 ECTS Credits |
HB7507 Russia as Target Market Optional 2 CR 3 ECTS Credits |
HB7508 Baltic Countries as Target Market Optional 2 CR 3 ECTS Credits |
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HB7522 Network Power Optional 2 CR 3 ECTS Credits |
HB7517 Improving Customer Processes Profitability Optional 2 CR 3 ECTS Credits |
Objectives
The student will be able to plan and execute b-to-b marketing in different market areas and in different cultural environments as part of business processes. He/she will understand the significance of internal and external communication and the impact of culture in communication. He/she will develop his/her communication and negotiation skills. The student will be able to seek and analyse information on different market areas. He/she will know how to create and develop customer relations, and will understand that customer relationship covers the entire supply chain.
The student will become familiar with the principles of partnership and networking. The student will be able to successfully administer sales and bid management-preparing and managing the bids, sales negotiations, closing the sales, assessing customer profitability.
The student will be able to plan and execute b-to-b marketing in different market areas and in different cultural environments as part of business processes. He/she will understand the significance of internal and external communication and the impact of culture in communication. He/she will develop his/her communication and negotiation skills. The student will be able to seek and analyse information on different market areas. He/she will know how to create and develop customer relations, and will understand that customer relationship covers the entire supply chain.
The student will become familiar with the principles of partnership and networking. The student will be able to successfully administer sales and bid management-preparing and managing the bids, sales negotiations, closing the sales, assessing customer profitability.