10.1 Degree Programme in Business Management

140/210 ECTS

OBJECTIVES

The Programme offers the student a path of development towards being a professional with competencies in planning, operating and developing business operations both domestically and internationally in a changing operating environment. Entrepreneurial and supervisory skills are essential areas of focus for the students, who will be capable of contributing to company development throughout the firm’s life cycle.

The student develops valuable skills through experience in our learning approaches, an ability to work independently and in teams, and to effectively take initiative. The students will be able to draw upon these assets in their future career activities.

PROFESSIONAL DEVELOPMENT

Professional development takes place in stages through the sequence of Basic Studies, Professional Studies and the chosen Area of Specialisation. During the Specialisation Studies and the Thesis, the student further expands on the required skills and is in a position to establish a specific career profile.

The Basic Studies and the Professional Studies consist of larger Study Entities covering specific areas. These larger Study Entities are then broken into a number of Courses.
In the Programme, the most meaningful learning methods and learning environments are applied to achieve the desired results.

The guiding principle is that Year One covers, in particular, the initial phases of the organisation, whereas Years Two and Three emphasise change and development in the
organisation.

During the first year of study the student acquires skills as a performer in varied types of organisations.

During the second year of study the student acquires skills to analyse and plan functions of varied types of organisations, thus moving on from mastering individual tasks to more overall understanding of the operations of the organisation.

During the third year of study the student acquires skills that relate to tasks and situations requiring ability to face change, to promote change, to influence change and to develop operations. The second Job Placement and the Thesis further lend themselves to reach these goals.

10.1.1   STRUCTURE
10.1.2   LANGUAGE STUDIES
10.1.3   HB10 FOUNDATION OF MULTI-DISCIPLINARY SKILLS
10.1.3.1   HB1000 Introduction to Polytechnic Studies 2 CR 3 ECTS Credits
10.1.3.2   HB1001 Professional Skills Information Technology 1 CR 1.5 ECTS Credits
10.1.3.3   HB1002 Professional Skills Introduction to Statistical Methods 1 CR
10.1.3.4   HB1003 Professional Skills Communication 1 CR 1.5 ECTS Credits
10.1.3.5   HB1004 Professional Skills Project Work 1 CR 1.5 ECTS Credits
10.1.3.6   HB1005 Adapting to Change in the Professional World 3 CR 4.5 ECTS Credits
10.1.3.7   HB1006 Professional Growth and Self-Evaluation 1 CR 1.5 ECTS Credits
10.1.4   HB15 ENTREPRENEURSHIP
10.1.4.1   COMPULSORY STUDIES
10.1.4.2   HB1500 Basic Principles in Business 6 CR 9 ECTS Credits
10.1.4.3   HB1501 From Idea to Business Plan 2 CR 3 ECTS Credits
10.1.4.4   HB1502 Business Mathematics 2 CR 3 ECTS Credits
10.1.4.5   HB1503 Företagskommunikation 2 sv 3 ECTS Credits
10.1.4.6   HB1504 Corporate English 2 CR 3 ECTS Credits
10.1.5   HB16 and HB20 BUSINESS PROCESSES
10.1.6   HB16 BUSINESS PROCESSES
10.1.6.1   COMPULSORY STUDIES
10.1.6.2   HB1600 Process Approach in Business 3 CR 4.5 ECTS Credits
10.1.6.3   HB1601 Information Technology as a Tool 2 CR 3 ECTS Credits
10.1.6.4   HB1602 Working in Simulated Business 2 CR 3 ECTS Credits
10.1.6.5   HB1603 Customer Driven Product Development 2 CR 3 ECTS Credits
10.1.6.6   HB1604 Establishing Customer Relationship 2 CR 3 ECTS Credits
10.1.6.7   HB1605 Business Logistics 2 CR 3 ECTS Credits
10.1.6.8   HB2000 Att sälja och förhandla på svenska 2 sv 3 ECTS Credits
10.1.6.9   HB2001 Meeting and Negotiation Skills 2 CR 3 ECTS Credits
10.1.7   OPTIONAL STUDIES
10.1.7.1   HB2500 Graphic Design 2 CR 3 ECTS Credits
10.1.7.2   HB2501 Design Management 2 CR 3 ECTS Credits
10.1.7.3   HB2502 Som värd och gäst 1 sv 1.5 ECTS Credits
10.1.7.4   HB2503 Clients, Values and Life-styles 2 CR 3 ECTS Credits
10.1.7.5   HB2504 Development of Processes 2 CR 3 ECTS Credits
10.1.8   HB40 EXPERTISE AND LEADERSHIP
10.1.8.1   COMPULSORY STUDIES
10.1.8.2   HB4000 Human Resources Management 2 CR 3 ECTS Credits
10.1.8.3   OPTIONAL STUDIES
10.1.8.4   HB4500 Leadership and Supervisory Skills 2 CR 3 ECTS Credits
10.1.8.5   HB4501 Employment Relations and Legislation 2 CR 3 ECTS Credits
10.1.8.6   HB4502 Att söka arbete 1 sv 1.5 ECTS Credits
10.1.8.7   HB4503 Consultative Work Methods 2 CR 3 ECTS Credits
10.1.8.8   HB4504 Self-knowledge and Interaction 2 CR 3 ECTS Credits
10.1.9   HB30 ONE WORLD – MANY MARKETS
10.1.9.1   COMPULSORY STUDIES
10.1.9.2   HB3000 Principles of Economics 3 CR 4.5 ECTS Credits
10.1.9.3   HB3001 Internationalisation Case Seminar 3 CR 4.5 ECTS Credits
10.1.9.4   HB3002 Cultural Crossings 3 CR 4.5 ECTS Credits
10.1.9.5   HB3003 Network Economy and Electronic Business 2 CR 3 ECTS Credits
10.1.9.6   OPTIONAL STUDIES
10.1.9.7   HB3500 Global Economy 3 CR 4.5 ECTS Credits
10.1.9.8   HB3501 Global Economy – English Workshop1 CR 1.5 ECTS Credits
10.1.9.9   HB3502 Legal Environment 2 CR 3 ECTS Credits
10.1.9.10   HB3503 Highlighting a Target Market 2 CR 3 ECTS Credits
10.1.9.11   HB3504 Finnish Society 2 CR 3 ECTS Credits
10.1.9.12   HB3505 American Culture and Business Environment 2 CR 3 ECTS Credits
10.1.9.13   HB3506 International Business Operations 2 CR 3 ECTS Credits
10.1.9.14   HB3507 Studieresa 1 sv 1.5 ECTS Credits
10.1.9.15   HB3508 Excursion Abroad 1 CR 1.5 ECTS Credits
10.1.10   HB50 DEVELOPING BUSINESS OPERATIONS AND MANAGING CHANGE
10.1.10.1   COMPULSORY STUDIES
10.1.10.2   HB5000 From Strategies To Practice 3 CR 4.5 ECTS Credits
10.1.10.3   OPTIONAL STUDIES
10.1.10.4   HB5500 Development Project 2 - 4 CR 3 - 6 ECTS Credits
10.1.10.5   HB5501 Aktuellt i ekonomi 1 sv 1.5 ECTS Credits
10.1.10.6   HB5502 The Changing World 1 CR 1.5 ECTS Credits
10.1.10.7   HB5503 Intern och extern kommunikation 1 sv 1.5 ECTS Credits
10.1.10.8   HB5504 Internal and External Communication 1 CR 1.5 ECTS Credits
10.1.10.9   HB5505 Marketing Research 3 CR 4.5 ECTS Credits
10.1.10.10   HB5506 Quality and Environmental Management 3 CR 4.5 ECTS Credits
10.1.10.11   HB5507 Finance 2 CR 3 ECTS Credits
10.1.11   AREA OF SPECIALISATION IN ESPOO
10.1.12   HB61 International Business- to- Business Marketing
10.1.12.1   COMPULSORY STUDIES
10.1.12.2   HB6100 Strategic Marketing in International Markets 2 CR 3 ECTS Credits
10.1.12.3   HB6101 Assessing and Developing International Customer Processes 4 CR 6 ECTS Credits
10.1.12.4   HB6102 Project Management 2 CR 3 ECTS Credits
10.1.12.5   HB6103 Research Methods Supporting Business-to-Business Marketing 2 CR 3 ECTS Credits
10.1.12.6   HB6104 Developing Customer Relationship 2 CR 3 ECTS Credits
10.1.12.7   HB6105 Business-to-Business Marketing Communication 2 CR 3 ECTS Credits
10.1.12.8   HB6106 Sales Negotiations 2 CR 3 ECTS Credits
10.1.12.9   HB6107 Successful Sales Practices 4 CR HB6107 Successful Sales Practices 4 CR
10.1.12.10   OPTIONAL STUDIES
10.1.12.11   HB7500 Supply Chain Management, Organisational Buying Process and Delivery Chain Management 4 CR 6 ECTS Credits
10.1.12.12   HB7501 Environmental Marketing 2 CR 3 ECTS Credits
10.1.12.13   HB7502 Desktop and Publishing Programmes 2 CR 3 ECTS Credits
10.1.12.14   HB7503 Balanced Scorecard 2 CR 3 ECTS Credits
10.1.12.15   HB7504 Brand Management 2 CR 3 ECTS Credits
10.1.12.16   HB7505 International Advertising 2 CR 3 ECTS Credits
10.1.12.17   HB7506 Trade Fair Project 2 CR 3 ECTS Credits
10.1.12.18   HB3501 Highlighting Target Market 2 CR 3 ECTS Credits
10.1.12.19   HB7507 Russia as Target Market 2 CR 3 ECTS Credits
10.1.12.20   HB7508 Baltic Countries as Target Market 2 CR 3 ECTS Credits
10.1.12.21   HB7522 Network Power 2 CR 3 ECTS Credits
10.1.12.22   HB7517 Improving Customer Processes Profitability 2 CR 3 ECTS Credits
10.1.13   Managing International Risks and Finance (EU-MIRF)
10.1.13.1   HB7509 Managing International Risks in Marketing 2 CR 3 ECTS Credits
10.1.13.2   HB7510 Managing International Risks in Human Resource Management 2 CR 3 ECTS Credits
10.1.13.3   HB7511 Managing International Risks in Finance 2 CR 3 ECTS Credits
10.1.13.4   HB7512 Managing International Risks in IT Systems and Business Activities 2 CR 3 ECTS Credits
10.1.13.5   HB7513 Managing Risks in International Operating Environment 2 CR 3 ECTS Credits
10.1.13.6   HB7514 Case - study 2 - 4 CR 3 - 6 ECTS Credits
10.1.14   AREA OF SPECIALISATION IN HYVINKÄÄ
10.1.15   HB62 SERVICES AND CUSTOMER RELATIONSHIP MANAGEMENT
10.1.15.1   COMPULSORY STUDIES
10.1.15.2   HB6200 Developing and Managing Services 3 CR 4.5 ECTS Credits
10.1.15.3   HB6201 Customer Relationship Marketing 2 CR 3 ECTS Credits
10.1.15.4   HB6202 Customer Analysis and Customer Research 2 CR 3 ECTS Credits
10.1.15.5   HB6203 Management and Use of Customer Information 2 CR 3 ECTS Credits
10.1.15.6   HB6204 Integrated Marketing Communication and Brand Building 2 CR 3 ECTS Credits
10.1.15.7   HB6205 Managing Business-to-Business and Industrial Services 2 CR 3 ECTS Credits
10.1.15.8   HB6206 Developing and Managing International Business 2 CR 3 ECTS Credits
10.1.15.9   HB6207 Marketing Professional Services 2 CR 3 ECTS Credits
10.1.15.10   HB6208 Developing e-Services 2 CR 3 ECTS Credits
10.1.15.11   HB6209 Marketing Research and Methods 2 CR 3 ECTS Credits
10.1.15.12   OPTIONAL STUDIES
10.1.15.13   HB7521 International Marketing 2 CR 3 ECTS Credits
10.1.15.14   HB7515 Practical Procedures in Foreign Trade 2 CR 3 ECTS Credits
10.1.15.15   HB7516 Personal Selling 2 CR 3 ECTS Credits
10.1.15.16   HB7517 Improving Customer Processes Profitability 2 CR 3 ECTS Credits
10.1.15.17   HB7504 Brand Management 2 CR 3 ECTS Credits
10.1.15.18   HB6100 Strategic Marketing in International Markets 2 CR 3 ECTS Credits
10.1.15.19   HB7518 Company Networking 2 CR 3 ECTS Credits
10.1.15.20   HB7519 Judicial Framework and Norms of Marketing 2 CR 3 ECTS Credits
10.1.15.21   HB7520 Planning of e-Business: Strategies and Processes 4 CR 6 ECTS Credits
10.1.16   HB8 THESIS
10.1.16.1   HB8000 THESIS 10 CR 15 ECTS Credits
10.1.17   HB9 JOB PLACEMENT
10.1.17.1   HB9000 Job Placement I 8 - 12 CR 12 - 18 ECTS Credits
10.1.17.2   HB9001 Job Placement II 8 - 12 CR 12 - 18 ECTS Credits

Subsections