10.1.7 OPTIONAL STUDIES

Objectives
The student will learn the basics of computer aided graphic design and will be able to use an illustration programme and a publishing programme.

Content
CorelDraw 8.0 / PageMaker 6.5 / Layout / Use of Colours / Producing Printed Material

Semester
Term 2

Objectives
Corporate identity is seen in a holistic way as influencing the success of a company. The functions of design management are understood as part of the interpretation of the competencies to different audiences.

Content
Design Management and Competitive Edge / Corporate Culture and Corporate Message / Identity, Profile and Image / Design Management-Process / Role of Product / Operating Environment, Behaviour and Graphic Specifications in Building Corporate Image

Mål
Att förstå vikten av att upprätthålla och utveckla kundrelationer samt betydelsen av kommunikation.

Innehåll
Inbjudan, program, att motta och ta hand om gäster /att presentera företagets processer, tal, kvällsprogram, uppföljning

Bedömning
Muntliga presentationer, projektarbete

Material
Kompendium

Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.

Semester
Term 4

Objectives
The student will become familiar with consumer behaviour based on behavioural science. The student will deepen his/her knowledge about the general development of the society and its effects on life-styles.

Content
Historical Development of Society / Buyers and Their Social and Psychological Profile / Buying Process / Organisational Buying Process

Method
Lectures, assignment, examination

Prerequisites
HB1500 Basic Principles in Business

Semester
Term 2 and 4

Objectives
The student will understand how to analyse, plan and develop processes.

Content
Development of Business Processes relating to Quality, Productivity and Processes

Method
Examination

Prerequisites
HB1600 Process Approach in Business

Semester
Not offered Academic Year 2003- 2004