10.1.6 HB16 BUSINESS PROCESSES

Objectives
The student will adopt the principles of process thinking and will understand the benefits of application to the customer. The student will understand the significance of different client groups involved in business operations and will be able to describe the operations of an organisation by preparing ‘a model’ of these operations and processes.

Content
Process Thinking / Modelling of Processes / Value Chain / Customer Processes / Administrative Business Processes / Accounting and Finance as Process

Method
Lectures, essay, assignment

Prerequisites
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool

Semester
Term 3

Objectives
The student will be able to operate a personal computer in a MS-Windows environment and will be able to utilise the most common PC office applications.

Content
Integrated Use of Applications as Required to Reach the Objectives

Method
Examination, assignments

Semester
Term 2

Objectives
The student will form notions of the operating procedures on a practical level and will learn how to make use of information technology. The student will develop communication skills in work environment.

Content
Working in Company Processes: Introduction of new IT System, Purchasing-Ordering Process / Selling- Delivery Process / Accountancy (Accounting, Payroll, Performance Indicators) / Reporting / Written Business Communication

Method
Simulated business

Prerequisites
HB1501 From Idea to Business Plan
HB1601 Information Technology as a Tool

Semester
Term 4

Objectives
The student will be able to make, by her/himself and as a member of a group, innovative product decisions, as well as decisions concerning other parameters of marketing together with the client.

Content
Competitiveness / Sourcing Customer Information / Product Development Process / Legal Issues - Legal Protection / Product Liability / Cost Accounting / Profitability Calculations / Estimation on Product Life Cycle / Testing / Test Marketing and Launching New Product / Environmental Thinking Based on Life-Cycle Concept / Legal Issues: Product Safety / Product Liability and Intellectual Property Rights

Method
Assignment, examination

Prerequisites
HB1501 From Idea to Business Plan
HB1604 Establishing Customer Relationship

Semester
Term 1

Objectives
The student will be able to build and develop the image of an organisation by modes of communication. The student will be able to communicate effectively in customer contact situations and will be able to use the most appropriate modes and tools of communication. The student will be able to integrate the using of various communication methods in different cultural and language environment. The student will aim to open communication culture while taking into consideration effective norms.

Content
Building Company Image / Planning, Implementation and Control of Marketing Communication

Method
Lectures, workshops, assignment

Prerequisites
HB1500 Basic Principles in Business

Semester
Term 4

Objectives
The student will master the basics of logistics and will understand the significance of logistics as part of business operations. The student will be able to plan and apply the basic concepts in line with other business processes.

Content
Logistics Evolution / Time, Quality and Price as Factors in Competitiveness / Logistics Structure / Logistics Activities / Logistics Strategies / Logistical Flows / Creating Value Added / Reverse Logistics / Logistics Performance Measures / Process Models / Logistical Services

Method
Lectures, examination

Semester
Term 3

Mål
Att klara sig i exportverksamhet förekommande kontakter samt kommunikation förknippad med att skapa och upprätthålla kundrelationer. Att tillägna sig olika sätt att uttrycka, motivera och argumentera för sina åsikter samt kunna aktivt lyssna och ställa frågor, att självständigt kunna sköta dokumenteringen av möten och förhandlingar samt uppträda naturligt och övertygande.

Innehåll
Muntliga och skriftliga exportkontakter, att skapa och upprätthålla kundrelationer på den internationella marknaden enligt företagets mål och situation (mässa, direktreklam, säljbrev), att motta kundrespons och reagera på den. Att planera och genomföra samt dokumenterna och rapportera om möten och förhandlingar

Bedömning
Muntliga presentationer, tentamen

Annat
Kursen kan inledas efter att HB1503 Företagskommunikation har avlagts.

Semester
Term 2

Objectives
On completion of the course, the student will be able to understand and handle negotiation strategies throughout various processes in business contexts. The focus will be on learning the skills to create and manage international business relationships.

Content
Organising and chairing meetings including required documentation and oral presentations / Practising and managing the language of meetings and negotiations and the written and oral practices in customer service

Method
Project work, oral presentations, written examination

Semester
Term 3