10.1.15.20 HB7519 Judicial Framework and Norms of Marketing 2 CR 3 ECTS Credits


Objectives
The student will acquire skills to work judicially and ethically correctly in marketing and customer relations.

Content
Marketing Legislation and Rules and Guidelines of Marketing /International Norms of Marketing / Marketing Law, Agreements and Authorities / Ethical Norms of Marketing / Environmental Law

Method
Lectures, exercise, examination