Opinto-opas
2003
Study guide
2003
Opinto-opas · Laurea – opinto-opas 2003–2004
10.1.12.5 HB6103 Research Methods Supporting Business-to-Business Marketing 2 CR 3 ECTS Credits
Study guide · Laurea – Study Guide 2003–2004
10.1.12.5 HB6103 Research Methods Supporting Business-to-Business Marketing 2 CR 3 ECTS Credits
Laurea – Study Guide 2003–2004
10.1.12.5 HB6103 Research Methods Supporting Business-to-Business Marketing 2 CR 3 ECTS Credits
Objectives
The student will become familiar with different qualitative research methods and the possibilities and restrictions related to different methods. The student will deepen his/her knowledge of one particular research method and use it in research related to b-to-b marketing.
Content
Defining and Narrowing Research Problem / Selecting Sources of Information / Qualitative Research Methods and Their Utilisation / Research Practices
Semester
Term 1