10.1.12.7 HB6105 Business-to-Business Marketing Communication 2 CR 3 ECTS Credits

Objectives
The student will become familiar with the special features of international b-to-b marketing communication at both theoretical and practical levels. The student will be able to utilise both communication mix and communication process within international communication in multicultural operating environment. He/she will understand the role of publicity and communication in global PR. He/she will understand the significance of partnership and network concepts and the restrictions imposed by competition law on the global markets.

Content
Strategic B-to-B Marketing Communication / B-to-B Marketing Communication Mix / Publicity /Communication / Public Relations / Sponsoring / Networking / Competition Law

Semester
Term 1