10.2.1.1 MP4303 Social, Cultural, and Ecological Environment of the Consumer

Objectives and content:
The course introduces the social, cultural and ecological factors that affect consumption and students will learn to characterize consumers and consumption based on these factors. Students gain insight into the study of consumption from the point of view of production and sustainable development. Students will understand that a consumption household is not only a part of its immediate surroundings but also of the global environment and they will be able to evaluate the importance of environment in consumer behaviour.

Prerequisites:
None

Method:
Lessons, assignments

Assessment:
Participation in the practice sessions, project work