10.2.1.2 MP7109 Consumer Behaviour in Tourism

Objectives and content:
The aim of studies is that students learn about consumption and consumer behaviour from the point of view of tourism. The course introduces the factors that affect consumer behaviour. Students become familiar with these economical, social, psychological, and cultural factors. Students learn the basic concepts of tourism and understand consumer behaviour in tourism.

Prerequisites:
None

Method:
Lessons, assignments

Assessment:
Participation in the practice sessions, project work

Credits:
3 ects